Charmaine Mischel

The Lesson: Clarity Is Greater Than Talent

It's a predictable story...  When Charmaine first launched her namesake collection she was more determined to make her grand vision visible than to slow down and build her brand strong. So, against her better judgement, she winged it.  Yesss, that was her..  Miss fashion-schooled, industry-refined Designer (who'd designed for one of the most prestigious Fortune 500 fashion apparel companies in the industry) ...was winging it.

That rush to create cost her time, frustration, capital and almost caused her to give up on her designpreneur-dreams.  Like it happens for most women - attempting to equally balance the role of founder, sister, daughter, friend & confidant (plus wife & mom to young children, including her beloved neurodivergent son) eventually began to take a toll.  Then one day - while questioning why she started this designer journey in the first place - like a breath of fresh air sent from heaven, clarity began to set in.

The Epiphany: Success Leaves Clues! 

Thankfully, her will was intact and her WHY was still solid. She believed that her creativity mattered deeply and her customers deserve to feel seen and heard. Then, just like that, her path forward was as clear as day. 

Why re-invent the wheel when she could build the foundations of her business the way large brands do, but without all the red-tape?! Once making the decision to fully utilize the knowledge she garnered (as she lived and breathed the real fashion industry for over a decade) even before venturing out on her own, she began to work smarter, instead of harder. 

The Solution: Systems That Foster Longevity

Charmaine got laser-focused, reset her intentions and launched her next collections using the familiar strategies and proven systems that have been built into the fashion industry to help large as well as start-up brands succeed. That one shift resulted in a booming DTC (direct-to customer) business, a 200% increase in specialty-store orders, earned media/press coverage, fashion industry expert panel bookings, and the resolve to take it even further by paying it forward so emerging designers (who are as tenacious as she was) can streamline operations and build a business they can also be proud of - while designing a LIFE they love... and without the burnout.

Each Emerging Designer in the curated Label Launch Blueprint coaching program can now maximize capital, optimize time, and move forward confidently as they unleash their brand essence and grow their own business with guidance and support. They experience mission-clarity and an overwhelming sense of fulfillment that comes from no longer creating beautiful things for creation-sake. They now have a mission and a renewed passion to operate by design and with purpose, on purpose.