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Label Launch Blueprint is an exclusive group coaching intensive created so independent Designers can navigate the Fashion Industry eco-system confidently, launch a viable brand and thrive in the digital era.
Our curriculum-based program is designed to provide expert-level guidance and support so you can firmly establish your DTC (direct-to-customer) sales model, as you position your brand for scale.
**LABEL LAUNCH BLUEPRINT Curriculum, Coaching & Inner-Circle Community
(For this program there is a qualification process.)
**Qualification criteria for LLB inner-circle members:
Within this program, I personally commit to guiding you toward the 3 main objectives above via my curriculum-based D.E.S.I.G.N formula. There is a qualification process via application & brand audit/vision session, and a limited number of applications are accepted each year.
LABEL LAUNCH BLUEPRINT is an accelerated program. Once enrolled in LLB, you'll have access to all LIVE coaching sessions (+ recordings), individual support, resource databases, plus the full curriculum and our community of accountability.
The LLB coaching program is best suited for Designers who are fully committed to their personal brand vision and goals, and all that is required to reach the next several levels so you can position your brand for long-term success.
Brand Strategy and mastery is essential.
The beginning of your #DesignerJourney requires a level of depth and exploration much deeper than surface level.
Don't be fooled. It's not as simple to build a cohesive and purposeful brand as it appears to be from the outside looking in.
Only by going deeper can you draw out the true essence and value that will set your brand apart from all others, and serve your customers at the highest level.
Identifying and organically connecting with your true core consumer base will help secure the foundation for what's to come.
The secret to success in any business is clarity of purpose, deliberate action and resolute consistency.
There are key systems, refined methods and guarded processes that industry veterans have been tapping into for decades.
Though these systems are sound, the industry continues to evolve. The digital era is here to stay, so the Fashion Industry eco-system combined with multi-media savviness is key.
LLB shortens your fashion brand launch learning curve so you can navigate the industry as well as the digital landscape, giving you a level of clarity and expertise that puts you 10+ years ahead of the DIY path.
Let's be clear... This is not a hobby for you. You mean business. And so do we.
You're here to create a brand with premium goods, and a reputation to match.
Sheer passion will take you part of the way, but profit will sustain your business for the long haul.
A well designed, quality collection demands a premium price point that will support your industry-standard 75%-85% profit margin, which is best practice when planning to scale into big-box stores.
Costing each style in your collection appropriately from day 1 will help you meet monthly and yearly revenue goals.
Over several decades as a Fashion Designer & Consultant, Charmaine Mischel's passion and vision of transparency and inclusion in the ever-secretive Fashion industry has continued to grow. It has blossomed into a multi-faceted effort to fuel the Designer dreams of aspiring Fashion entrepreneurs via her New York based consulting firm, CM Design Agency.
At CMDA she takes the guesswork out of the Fashion brand launch process with her LABEL LAUNCH BLUEPRINT accelerator program so that startup Designers can avoid unnecessary mistakes on their road to launch. Here Designpreneurs immerse themselves into foundational brand building strategies, key resources, industry best practices & support as they position each collection for a robust launch.
Early in her career, Ms. Mischel honed her skills in the NY Garment District which facilitated a pivotal level of expertise and rapport across the industry. She deepened her design repertoire during business trips to Paris & London in preparation for each Spring/Summer, Transition, Autumn/Winter & Holiday season, which further fueled her inspiration.
Her experience at Vogue Apparel and Fortune 500 apparel companies Sara Lee Corp. and Kellwood Co. was invaluable. There she designed private label collections for Brooks Brother's, Callaway, Danskin, Hanes and J. Jill, just to name a few, plus the branded Bill Burns collection for Nordstrom, which landed her designs on the coveted cover of Women's Wear Daily (WWD).
Eleven years in her corporate career, "LIFE" happened and her #designerjourney had to be put on hold to focus on taking care of her children. Over time, things did settle... then the familiar desire to CREATE resurfaced like a tidal wave, and it couldn't be denied!
This is when Ms. Mischel realized the breadth and wealth of industry experience she was so fortunate to have had as one of the very rare Black, Caribbean-American women to hold a bridge-level Fashion Designer position in corporate, and she made a decision that it would not be wasted.
Out of a deep desire to pay it forward on a wider scale, CM DESIGN AGENCY was founded in 2020. Here Charmaine Mischel lifts the veil on the inner workings of the industry as she supports the emergence of talented, self-taught and "Fashion schooled" Designers, guiding them toward the proven processes & insider secrets she was able to leverage in 2003 to seamlessly launch and scale her own namesake evening wear label.
Her ultimate goal is to kick the door of the Industry wide open and shorten the launch-process learning curve so that more talented, yet marginalized independent Designers can garner the expertise they need to brand & launch their own label successfully.
She maintains, "No more gatekeeping. The secrecy stops here! Talent has been left on the table due to the lack of real access and guidance for far too long. It's our time to shine."
See if you're a great fit for our LABEL LAUNCH BLUEPRINT. Applications reviewed on a first come, first served basis.
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