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LABEL LAUNCH BLUEPRINT
Fashion Business Coaching & Support For Independent Designers
Positioning your brand so you can launch your next collection successfully won't require more creativity from you. You've got that covered... naturally.
Instead it will depend on the decisions you make in the early, mid and final stages of your launch process... which is where Label Launch Blueprint becomes essential, because it's got that covered.
LLB is a 6-month step-by-step curriculum that includes live coaching sessions, customizable launch timelines, milestone trackers, trusted resources, individualized support, and a community of tenacious designpreneurs like you.
Its purpose is to guide you along as you attract your true core customer base, increase your brand's social capital, and broaden its impact so you can produce a market-ready collection with your profit margins intact.
What this means for you:
- No more guesswork required.
- No more rushing to "look" ready.
Fact is... deep down, you're already ready.
EXACTLY WHO IS LABEL LAUNCH BLUEPRINT FOR?
▪ Emerging designers who are eager to launch their first or next collection using best practices
▪ Independent designers who are intent on launching without overproducing, overthinking or overwhelm
▪ Fashion schooled and self-taught designers who still require guidance to navigate the inner-workings of the fashion industry like a true professional
▪ Naturally talented designers who are growing a mission-based, purposeful brand that caters to an underserved customer base
▪ Designpreneurs who are craving structure, accountability, expertise and resources, not pressure.
Words cannot describe the amount of confidence I have after completing the LLB coaching program. I truly value the work Charmaine puts in to mold me as a designer. There is something intimidating about finding your way in the industry but her guidance helps me see where I fit in the market.
Amari D.
HERE'S WHAT YOU'LL LEARN IN THE LLB INNER-CIRCLE:
▪ How to clarify your big-juicy-business-vision ✨
▪ How to discover the unique value proposition within your brand persona so you can attract your ideal customer base
▪ How to expertly manage your sample development process, and domestic production timeline
▪ How to calculate your true launch costs and profit margin formulas
▪ How to make more eco-conscious decisions for your business and the industry as a whole
▪ How to position your brand strategically so you can have a seamless and profitable preorder campaign
▪ How to use projections and learnings to ensure that subsequent launches are even more streamlined and profitable
▪ How to use a curated AI Suite of tools to expedite marketing and pre-production processes in minutes, not weeks
So glad to have taken the program with Charmaine. It was such a great experience from start to finish. Most importantly LLB allowed me to focus and outline the direction of my brand with confidence. It provided priceless tools and valuable information to help navigate the fashion industry.
Ashley C.
WHAT MAKES THE LLB EXPERIENCE SO UNIQUE?
▪ You'll enjoy insightful, fact-based coaching with Charmaine Mischel, an admittedly tenacious Fashion Industry expert and 2x brand founder who is intent on creating real access within the industry.
▪ You'll benefit from guidance rooted in decades of NY Fashion Industry expertise, rapport and resources.
▪ You'll experience strategic support that feels like a partnership focused on your long-term success, because your longevity and fulfillment is the ultimate goal
▪ You'll be able to position your brand at the proper market level so your core customers can find and support your business
▪ You'll experience what it's like to build a purposeful, profitable brand in this digital era, so your brand can evolve within the fashion industry, instead of continuing to build without direction, structure and individualized support.
At first I was overwhelmed and felt I wasn’t prepared. I didn’t understand the launching process. Now that everything has come together it makes so much sense. With your help and support I’m able to do what I’ve always wanted to do since a little girl. I feel like I’m living my childhood dreams.
Breonn E.
MORE OF WHAT YOU CAN EXPECT AS YOU TAKE ACTION:
▪ An exciting, but realistic launch journey that considers the stage of business you are in right now, and where you want to go
▪ Increased confidence in your current business decisions and long term goals
▪ Less procrastination, more clarity and reduced sense of overwhelm
▪ Steady momentum and a marketing cadence that you can sustain
▪ A sense of comfort as you claim your market-share within the Fashion Industry
▪ A more enjoyable designer journey as you build a scalable business poised for profitability and longevity
WHAT'S INCLUDED IN THE LABEL LAUNCH BLUEPRINT?
▪ The D-E-S.I.G.N. methodology: Complete brand-to-market system
▪ The AI Suite Builder, plus fabric & factory resource databases, automated costing formulas, first sample & production tech packs and more, all included
▪ Three to four LIVE coaching sessions every month
▪ The Inner Circle community: Designers building intentionally, like you.
▪ 6 months of full access: 180 days (or an upgrade to 270 days if you pay-in-full during the masterclass window)
▪ $97/month continuation of LLB Inner Circle membership: Optional after 6 months
YOUR INVESTMENT:
Label Launch Blueprint is $3,997 paid in full during the masterclass pricing window. After the window closes, the investment is $4,997.
Payment plans available during the masterclass window
Pay in full during the masterclass window and receive a private 6-Figure Brand Launch Plan session with Charmaine, one-on-one, and an upgrade to 9 months (270 days) of LLB Inner Circle access. That's three extra months at no additional cost.
LABEL LAUNCH BLUEPRINT FAQ's
Label Launch Blueprint is my comprehensive program for taking you from initial concept to market launch. I give you the framework, the tools, and the support to build a profitable fashion brand. Real strategy. Real tools. Real guidance every step of the way.
Inside Label Launch Blueprint, you get the D-E-S.I.G.N. methodology, plus the AI Suite Builder. You also join the Inner Circle community and get three to four live coaching sessions every month. Standard enrollment includes 6 months (180 days) of full access.
Yes. Brand Lab is included in your LLB enrollment. No extra fees, no hidden add-ons. Plus you'll be introduced to a suite of accessible, curated AI tools, one of which my designers use to go from sketch to branded asset in minutes... plus more.
Not at this time. The AI Suite is currently available only as part of Label Launch Blueprint. It's integrated into the methodology, the coaching, and the workflow. A standalone option may be available in the future.
During the masterclass pricing window, enrollment is $3,997 paid in full. After the masterclass window closes, the price is $4,997. Payment plans are available if you need flexibility.
Yes. You can choose a 3-month plan or a 6-month plan within the masterclass pricing window. Both options give you immediate access to the full program and all live sessions.
When you pay in full during the masterclass pricing window, you get a private 6-Figure Brand Launch Plan session with me, one-on-one. Plus 270 days of program access instead of 180. That's three extra months. This bonus is only available during the masterclass pricing window.
Standard enrollment includes 6 months (180 days) of access to everything... the curriculum, AI Suite, community, and live coaching sessions. If you pay in full during the masterclass window, your access extends to 270 days. That's nine months.
After your initial 6 months, you can continue with a $97/month option that keeps your access to the program portal, AI Suite, community, and coaching.
I host three to four live coaching sessions every month. Each session is interactive and practical. You're working on YOUR business, not a case study.
Not at all. Whether you went to fashion school, are self-taught, or are a career changer, LLB meets you where you are. I walk you through everything step by step... design, tech packs, sourcing, production and more. No degree required.
Absolutely. Many of my most successful designers came from outside fashion... corporate, healthcare, finance, marketing, education. If you have the drive and the vision, the methodology and the tools bridge the industry knowledge gap.
I'd love for you to be there live so you can ask questions, but I understand schedule conflicts happen. Every registered participant gets access to the full recording shortly after the session ends.
The masterclass replay is available for 48 hours after the live event. Watch it promptly so you can take advantage of the masterclass pricing window and the pay-in-full bonus before the window closes.
Yes. You get access to the LLB Inner Circle community... a focused space where you connect with fellow founders, share resources, get feedback, and celebrate wins. You're not doing this alone.
LLB is built for founders starting (or re-starting) from stage one. You don't need existing supplier relationships, completed sketches, or tech packs to begin. I walk you through every step from initial concept to your official market launch.
If you're struggling with production delays, unclear messaging, or margins that don't work, this program helps you restructure for profit. We look at your workflow, streamline portions of your development using the AI Suite, and build industry-proven systems that actually scale.
The LLB journey begins with the Designer-to-Founder Shift masterclass. Join me for the next live session and learn the framework that turns designers into founders.
Label Launch Blueprint has been such a transformative experience for me. I highly recommend (it) to any fashion designer looking to refine, relaunch, or simply gain clarity on their brand identity and business structure. It’s more than a program — it’s an investment in the future of your brand.
Dé Johnea T.
