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What is LABEL LAUNCH BLUEPRINT?
Label Launch Blueprint is an exclusive group coaching intensive created for independent Designers to navigate the real Fashion Industry eco-system, so you can build a scalable brand that sets you apart in the e-com era.
- Brand, Design, Merchandise, Develop, Produce your premium collection.
- Manage each stage of your Fashion business like an industry insider.
- Pre-sell your designs so you can get working capital to fund your production orders.
- Avoid all too common (unnecessary) mistakes.
Our curriculum-based program is designed to provide expert-level guidance and support so you can firmly establish your digital native direct-to-customer DTC fashion brand, and position it for long-term success.
LABEL LAUNCH BLUEPRINT Coaching & Curriculum
6-Month LLB Inner-Circle Membership
(For this program there is a qualification process.)
3 main objectives of my LABEL LAUNCH BLUEPRINT accelerator:
- Help you collapse time, widen your view of the Fashion industry, grow your expertise & get clear about your "big juicy business vision" so you can implement a multi-faceted LAUNCH strategy which attracts your target customer base from Day 1.
- Help you navigate the Fashion Industry eco-system with the insight and confidence of an industry insider so you can FORECAST, SOURCE, DESIGN, DEVELOP, COST and PRODUCE your collection like a pro.
- Teach you how to manage your business so you can grow your Direct to Customer (DTC) business online, then scale to stores while maintaining a strong profit margin which will secure your top line revenue goals each season.
Qualification criteria for each LABEL LAUNCH BLUEPRINT member:
LABEL LAUNCH BLUEPRINT is an accelerated group coaching program. Once enrolled in LLB, you'll have access to all LIVE coaching sessions, individual support, plus the full curriculum and our community of accountability for a full 6 months.
Within this program, I personally commit to guiding you toward the 3 main objectives above via my curriculum-based D.E.S.I.G.N formula. There is a qualification process via application & brand audit/vision session, and a limited number of applications are accepted each year.
The LLB coaching program is best suited for Designers who are fully committed to their personal brand vision and goals, and all that is required to reach the next several levels and beyond so you can position your brand for long-term success.
What other independent, emerging Designers are saying about the BLUEPRINT:
Who is Charmaine Mischel?
Over several decades as a Fashion Designer & Consultant, Charmaine Mischel's passion and vision of transparency and inclusion in the ever-secretive Fashion industry has continued to grow. It has blossomed into a multi-faceted effort to fuel the Designer dreams of aspiring Fashion entrepreneurs via her New York based consulting firm, CM Design Agency.
At CMDA she takes the guesswork out of the Fashion brand launch process with her LABEL LAUNCH BLUEPRINT accelerator program so that startup Designers can avoid unnecessary mistakes on their road to launch. Here Designpreneurs immerse themselves into foundational brand building strategies, key resources, industry best practices & support as they position each collection for a robust launch.
Early in her career, Ms. Mischel honed her skills in the NY Garment District which facilitated an invaluable level of expertise and rapport across the industry. She deepened her design repertoire during business trips to Paris & London in preparation for each Spring/Summer, Transition, Autumn/Winter & Holiday season, which further fueled her inspiration.
In her role as Designer at Fortune 500 apparel corporation, Kellwood Co., she designed private label collections for Brooks Brother's, Callaway, Gorsuch, Talbot's and J. Jill, just to name a few, plus the branded Bill Burns collection for Nordstrom - which landed her designs on the cover of Women's Wear Daily (WWD).
Late one Summer, a decade into her career, "LIFE" happened... and her Designer journey abruptly came to a halt so she could take time to take care of family. Once matters began to settle and balance out at home, a familiar and intense desire to CREATE resurfaced like a tidal wave. And, it couldn't be denied.
This is when Ms. Mischel saw clearly the breadth and wealth of industry experience she was so fortunate to have had as one of the VERY few Black (and Caribbean-American) women to become a Fashion Designer in corporate, and she made a decision that it would not be wasted.
Out of a deep desire to pay it forward on a wide scale, CM DESIGN AGENCY was founded in 2020. Now Charmaine Mischel is able to lift the veil on the inner workings of the industry and support the emergence of talented, self taught (as well as "Fashion schooled") Fashion Designers by guiding them toward the proven processes & industry insider secrets she was able to leverage when launching her own namesake label successfully in 2003.
Her ultimate goal is to kick the door of the Industry eco-system wide open and shorten the launch-process learning curve so that many more talented, yet marginalized independent Designers can garner the expertise necessary to brand & launch their own label with confidence.
She maintains, "No more gatekeeping. The secrecy stops here. Too much talent has been left on the table because of lack of real access and guidance for far too long. Now it's our time to shine!"
AVOID making mistakes that new Designers who "don't KNOW what they don't know" still deal with.
Are you knee-deep in the "DIY" woes because you've tried to navigate the Fashion industry alone?
Perhaps you're incredibly creative, but can't sew OR draw well...
Or you CAN sew, but you're on the brink of burning out from making all of your orders yourself or participating in "fashion shows" that bring you no real profit. (Sadly, this happens time and time again.)
How many talented Designers do you think grow tired and give up on their Designer dreams because of this? Far too many. But, this will not be your story!
Why? Because you're here to build a profitable Fashion brand by working more ON your business than IN your business.
You're talented, business minded, and you have a distinct point of view.
You're choosing to leverage your creativity because you want to have a say in HOW you live your life, realizing that you can continue building someone else's legacy, or commit to building your own. Growing your clothing business will be your chance to make your mark on the Fashion industry so you can begin living life on your terms.
Your customers have been waiting for your collection to show up to make them feel comfortable in their own skin!
It's time you give yourself permission to work smarter, not harder.
Who is it for?:
LABEL LAUNCH BLUEPRINT WILL EQUIP YOU TO BUILD, MANAGE & SCALE YOUR BRAND SO IT CAN STAND THE TEST OF TIME.
"I consciously adopt a scale-friendly business model because my consulting services are specifically for Designers who are ready to level-up."
"Once you align your efforts with proven strategies and the industry eco-system that supports brands long-term, you can streamline you business and grow larger than you ever dreamed."
--Charmaine Mischel
