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Label Launch Blueprint is exclusive group consulting for early stage startup fashion designers to build a strong brand, sample & produce their designs like a pro, and presell their collection so they can fund production orders.
Our curriculum-based program is designed to provide the necessary guidance and support, so you can establish your digital native DTC fashion brand in the e-com era, plus position it for long-term success.
90 Day LLB Curriculum, Including 6-Month Membership $5997
APPLICATIONS REVIEWED ON A FIRST COME, FIRST SERVED BASIS.
Are you knee-deep in the "DIY" woes because you've tried to navigate the Fashion industry alone?
Perhaps you're incredibly creative, but can't sew OR draw well...
Or you CAN sew, but you're on the brink of burning out from making all of your orders yourself or participating in "fashion shows" that bring you no real profit. (Sadly, this happens time and time again.)
How many talented Designers do you think grow tired and give up on their Designer dreams because of this? Far too many. But, this will not be your story!
Why? Because you're here to build a profitable Fashion brand by working more ON your business than IN your business.
You're talented, business minded, and you have a distinct point of view.
You're choosing to leverage your creativity because you want to have a say in HOW you live your life, realizing that you can continue building someone else's legacy, or commit to building your own. Growing your clothing business will be your chance to make your mark on the Fashion industry so you can begin living life on your terms.
Your customers have been waiting for your collection to show up to make them feel comfortable in their own skin!
It's your year to work smarter, not harder.
LABEL LAUNCH BLUEPRINT WILL EQUIP YOU TO BUILD, MANAGE & SCALE YOUR BRAND SO IT CAN STAND THE TEST OF TIME.
I consciously make space for Designers like you who are ready to level-up by adopting a scale-friendly business model. Once you align your efforts with the proven industry framework so you can manufacture larger orders, you can grow your business larger than you ever have before.
**NOTE: The entire POSITION TO PRESELL curriculum is included in LLB, plus sooo much more.
LABEL LAUNCH BLUEPRINT is a 90-Day program. Once enrolled, you'll have access to the LIVE coaching, full curriculum and community of support for an additional 3 months (180 days total!).
Within this program, I personally commit to guiding you toward the 3 main objectives above via my curriculum-based D.E.S.I.G.N Formula. There is a qualification process, and space is limited.
The LLB coaching program is best suited for Designers who are fully committed to their personal brand vision and goals, and all that is required to reach the next several levels in their brand growth journey.
Your partner in the journey,
---Charmaine
Access to LABEL LAUNCH BLUEPRINT - D.E.S.I.G.N. Formula & Curriculum includes:
Comprehensive (BP) Brand Persona formula, so you can conceptualize your Brand identity and pinpoint who your core customer truly is.
Intuitive Design Process (IDP) and methodology, so you can create fresh, inspired collections each and every season.
Proven Sample-Development process, so you can bring your collection from first sketch to first sample.
The true Pre Production Process formula to fit and perfect your collection, so you can position it for production.
Production roadmap, so you can prepare your collection for DTC distribution.
Navigation of the evolving “Fashion Calendar” so you can drop timely collections when your customers actually want them.
PLUS...
LIVE group coaching sessions inside the LLB private, Emerging Designer Community "Inner Circle" so we can discuss and review your brand strategy and overcome challenges along your journey.
LAUNCH TIMELINE w/success milestones, plus brand-building assignments so you can be accountable and benefit from the community of support.
Comprehensive PRESELLING campaign strategy so you can start correctly from Day 1.
Spec Sheet, Tech Pack, Cost Sheet Template & Profit Margin Formula so you can have clarity about your bottom-line from the start.
Curated library of Fabric & Factory Resources so you can access the trusted vendors in the industry.
Your DIRECT and intimate access to me as your LABEL LAUNCH strategy coach for 90 days, plus an additional 3 months (180 days total!).
My unwavering enthusiasm, support, experience & brainpower to help you achieve your goals.
The secret sauce of LABEL LAUNCH BLUEPRINT is my proprietary D.E.S.I.G.N. Formula.
It is a 6-Module, comprehensive, curriculum-based strategy created so you can brand your business, connect with your core customers, plus develop, produce and launch your capsule collection with clarity, expertise and support.
Brand Strategy and mastery is paramount.
The beginning of your #DesignerJourney requires a level of depth and exploration much deeper than surface level.
Don't be fooled. It's not as simple to build a cohesive and purposeful brand as it appears to be from the outside looking in.
Only by going deeper can you draw out the true essence and value that will set your brand apart from all others, and serve your customers at the highest level.
Identifying and organically connecting with your true core consumer base will help secure the foundation for what's to come.
The secret to success in any business is clarity of purpose, deliberate action and resolute consistency.
There are key systems, refined methods and guarded processes that industry veterans have been tapping into for decades.
Though these systems are sound, nothing stays the same forever. The digital era is here to stay, so the Fashion Industry eco-system combined with multi-media savviness is essential.
LLB shortens your learning curve so you can navigate and understand the industry & digital landscape, giving you a level of clarity and expertise that puts you 10 years ahead of the DIY path.
Let's be clear... This is not a hobby for you. You mean business. And so do we.
You're here to create a brand with premium goods, and a reputation to match.
Sheer passion will take you part of the way, but profit will sustain your business for the long haul.
A well designed, quality collection demands a premium price point that will, in turn, protect your 75%-85% profit margin (which is industry standard).
Costing each style in your collection appropriately from day 1 will bring you closer to your break-even point sooner than later.
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