LABEL LAUNCH BLUEPRINT

Positioning your brand so you can launch your next collection successfully won't require more creativity from you. You've got that covered... naturally.

Instead it will depend on the decisions you make in the early, mid and final stages of your launch process... which is where Label Launch Blueprint becomes essential, because it's got that covered.

LLB is formatted into a 90-day step-by-step curriculum that includes LIVE coaching sessions, customizable launch timelines, milestone trackers, trusted resources, individualized support and a rich community of tenacious designpreneurs like you.

It's purpose is to guide you along as you attract your true core customer base, increase your brand's social capital, and broaden it's impact so you can produce a market-ready collection with your profit margins intact.

What this means for you:

• No more guesswork required. 
• No more rushing to "look" ready.

▪  Emerging designers who are eager to launch their first or next collection using best practices
 

▪  Independent designers who are intent on launching without overproducing, overthinking or overwhelm
 

▪  Fashion schooled and self-taught designers who still require guidance to navigate the inner-workings of the fashion industry like a true professional
 

▪  Naturally talented designers who are growing a mission-based, purposeful brand that caters to an underserved customer base

▪  Designpreneurs who are craving structure, accountability, expertise and resources, not pressure.

▪  How to clarify your big-juicy-business-vision ✨

▪  How to discover the unique value proposition within your brand persona so you can attract your ideal customer base
 

▪  How to expertly manage your sample development process, and domestic production timeline
 

▪  How to calculate your true launch costs and profit margin formulas
 

▪  How to make more eco-conscious decisions for your business and the industry as a whole

▪  How to position your brand strategically so you can have a seamless and profitable preorder campaign

▪  How to use projections and learnings to ensure that subsequent launches are even more streamlined and profitable

▪  You'll enjoy insightful, fact-based coaching with Charmaine Mischel, an admittedly tenacious Fashion Industry expert and 2x brand founder who is intent on creating real access within the industry.  

▪  You'll benefit from guidance rooted in decades of NY Fashion Industry expertise, rapport and resources.
 

▪  You'll experience strategic support that feels like a  partnership focused on your long-term success, because your longevity and fulfillment is the ultimate  goal
 

▪ You'll be able to position your brand at the proper market level so your core customers can find and support your business

▪ You'll experience what it's like to build a purposeful, profitable brand in this digital era, so your brand can evolve within the fashion industry, instead of continuing to build without direction, structure and individualized support.

▪  An exciting, but realistic launch journey that considers the stage of business you are in right now, and where you want to go

▪  Increased confidence in your current business decisions and long term goals
 

▪  Less procrastination, more clarity and reduced sense of overwhelm
 

▪  Steady momentum and a marketing cadence that you can sustain

▪  A sense of comfort as you claim your market-share within the Fashion Industry

▪  A more enjoyable designer journey as you build a scalable business poised for profitability and longevity